The Promo Engagement Summary is a one-page snapshot of your email and music consumption metrics. It's an excellent, high-level way of measuring how your promo performs.

There are two ways to view an engagement summary:

Click the Engagement link next to any promo on your Dashboard

OR

Hover over Releases and click My Releases

Select a promo in the left column

Click More Options and choose Engagement


 
 

Here is a sample Engagement Summary

The Engagement Summary provides the following information:

  • The number of emails sent out and the total number of recipients
  • The percentage of recipients who opened the email at least once
  • The view count for contacts, and if the promo is (or was) configured as public with a shareable link enabled, the anonymous view count
  • The total streams for all tracks
  • The song with the most streams
  • The number of individual songs downloaded
  • The song with the most individual downloads
  • The total number of full album downloads
  • The total contacts granted access