The Promo Engagement Summary is a one-page snapshot of your email and music consumption metrics. It's an excellent, high-level way of measuring how your promo performs.

There are two ways to view an engagement summary:

1. Click the Engagement link next to any promo on your DASHBOARD.

OR

2. Hover over the PROMOS menu and select MY RELEASES

Select a promo in the left column

Click More Options and choose Engagement

 
 

Here is a sample Engagement Summary

The Engagement Summary provides the following information:

  • The number of emails sent out and the total number of recipients
  • The percentage of recipients who opened the email at least once
  • The view count for contacts, and if the promo is (or was) configured as public with a shareable link enabled, the anonymous view count
  • The total streams for all tracks
  • The song with the most streams
  • The number of individual songs downloaded
  • The song with the most individual downloads
  • The total number of full album downloads

To export the summary as a PDF document, click Export to PDF. The PDF version is ideal if you want to print the summary and send it to your clients or artists.